Question: I understand why you want to make these videos but who and what age group would you be advertising these videos to and why that age group?

Dan Taylor answered on 8 Mar 2019:

I would be aiming these videos at those between the ages of 13-16, but with potential to have this expanded a few years either side.
The aim is to target the age groups that may be likely to start engaging in sexual behaviour within the next few years, the reason for this is that it is important to give young people a good grounding in positive sexual behaviour that is both safe and enjoyable (and based in scientific research) before they have the opportunity to begin engaging in problematic or risky sexual behaviours (such as not using protection). Whilst there will need to be a way to ensure that the media is age appropriate, being able to reduce sexual risk has the capacity to increase general physical and mental wellbeing.
Also,these age groups are living with environmental pressures that older people just didn’t experience, like having access to the internet during their teen years, being able to educate about issues such as online misinformation, pornography and online dating apps is becoming an ever present issue for these demographics. Being able to help them navigate this is important.